RESUME
Experience
2016 - Present
MARKETING DIRECTOR HISPANIC LATAM
LUXOTTICA
MEXICO CITY
- Development of marketing strategy, direction and support to
Latin America markets.
- Definition of portfolio strategy
- Creation and implementation of breakthrough marketing
strategiesfor a multi-brand portfolio.
- Definition and management of the full marketing structure in
the region (52 people).
- Lead digital transformation either B2B and B2C
- +200% distribution perimeter
- Consistent double digit growth
- Social& digital growth above market
- Global Best in classtrade marketing team
2016
REGIONAL BRAND MANAGER
RAY-BAN & MICHAEL KORS
LUXOTTICA
MEXICO CITY
- Double digit growth of sell in and sell out
- Brand penetration up to 60%
- +20% share of voice vs PY
2015 - 2016
BRAND MANAGER
HUGO BOSS PARFUMES
P&G PRESTIGE, ANTERA
MEXICO CITY
Brand positioning from 4th place to 1st place within male
fragrancessegment.
- Best activation prize in Festival de la Belleza Palacio de
Hierro.
- Brand with mostincrease in sell out.
- Best Launch in Liverpool 2 timesin a row.
- Businessincrease from -3% to 14%.
2013 - 2015
PRODUCT MANAGER
CITIZEN
MEXICO CITY
​- Service level improvement[67% to 98%]
- Lessstock [-4% vs LY].
- +64% portfolio affinity
2008 - 2012
PUBLIC RELATIONS & MARKETING AREA MANAGER
LUXOTTICA
- Innovation prize from corporate
- Sell out +25%
- Development of training platform
+43% polar mix penetration​
MEXICO CITY
Education
2014
UNIVERSIDAD AUTÓNOMA
DE BARCELONA
MBA
2007 - 2011
UNIVERSIDAD DEL VALLE DE MÉXICO
BACHERLOR ON MARKETING
Abilities
Leadership
MultiBrand portfolio management
Team Development
Client & Corporate relationship managment driven to succed.
Languages
Spanish
English (buisness)
Portuguese (basic)